Pittsburgh Non-Profits


5 Facebook Uses for Businesses
September 21, 2009, 2:26 am
Filed under: Facebook | Tags: , , ,

Facebook offers a bevy of tools for business users, including fan pages. Fan pages provide many of the benefits of a hosted Web site, writes John Jantsch, along with interactive features such as applications, events and sign-up pages. The site also offers custom URLs, ad targeting tools and the ability to highlight special content, Jantsch writes. Read more
Duct Tape Marketing



The Way to a Blogger’s Heart: Ego
September 21, 2009, 2:23 am
Filed under: Blogs, Campaign Management | Tags: , , , ,

If you’re looking to get publicity from a blogger you’ve never met, ditch the old media tactics, Monia O’Brien writes. “I am not getting paid to write about you,” she reminds. “Feed my ego, and you get publicity.” She suggests tailoring your message to the blog so that it’s easy for the blogger to plug your work. Read more
Personal Branding Blog



3 Tools to Make Social Media Manageable
September 21, 2009, 2:13 am
Filed under: Campaign Management, Resource | Tags: , , ,

Between checking tweets, updating Facebook pages and uploading photos to Flickr, it’s a wonder social-media users have time for anything else, Adam Pash writes. These three aggregation tools simplify the process: Streamy offers a single interface to manage all those networks, Flock is a browser that integrates social media into your Web surfing, and FriendFeed combines 58 services. Read more
PC World



Lupus Foundation Multiplies Donations Via Facebook
September 21, 2009, 2:05 am
Filed under: Facebook, Non-Profit | Tags: , , , , ,

The Lupus Foundation of America’s outreach on Facebook helped increase its donations 790%. Wick Davis, director of online services for the organization, created an official Facebook group to serve as an information hub for supporters. He also used Facebook’s Causes service to mobilize followers, while attracting membership and donations. Up next for the organization: figuring out how to get the most out of Twitter. Read more
SmartBrief/SmartBlog on Social Media



3 Tips for Social Media Fundraising
September 21, 2009, 1:58 am
Filed under: Campaign Management, Non-Profit | Tags: , , , , ,

Social media is a great platform for nonprofit groups looking to raise awareness and money, Jason Falls writes. To get the most out of the platform, focus on telling a compelling story, he suggests, then declare a specific monetary goal and make it very simple to donate. Falls suggests using widgets such as ChipIn or JustGive that make giving just a few clicks away. Read more
Social Media Explorer



Design Your Social Media Presence Before you Leap
September 21, 2009, 1:50 am
Filed under: Campaign Management | Tags: , , , , ,

Look at social media as a design problem before planning your strategy, David Armano writes. “Communication is one thing and the intentional act of designing a product or system is yet another.” Too few companies put thought into their approach, he notes, making it hard to replicate or scale the tactics that work. “Sustainable solutions only happen by design,” he advises. Read more
HarvardBusiness.org



Twitter Tips for Marketers
September 21, 2009, 1:46 am
Filed under: Twitter | Tags: , , ,

Top marketers share tips on how to get the most out of Twitter while still staying on the good side of its users. Among their recommendations are listening to customers before tweeting, not piggybacking on trending topics that don’t relate to your brand and showing off your brand’s “personality” through your posts. Read more
Financial Times