Pittsburgh Non-Profits

A New Metric for Social Media Success
September 21, 2009, 1:35 am
Filed under: Measurement | Tags: , , , , , ,

Razorfish has released a report on social-influence marketing that debunks three social-media myths: that companies have figured it out; that TV ads are dead; and that you can’t measure success on the social Web. The report offers the SIM Score, a scale that measures the effectiveness of online campaigns. Among its findings from six months of surveys and data collection is that 60% of consumers don’t seek out opinions of brands through social networks. Read more
Going Social Now


It’s the Quality of Your Followers that Matters
September 21, 2009, 1:27 am
Filed under: Campaign Management | Tags: , , ,

Having a huge following shouldn’t be the only goal of using social media. The important thing is to get followers who engage with you. Read more

Tips for Setting Social Media Policies
September 21, 2009, 1:02 am
Filed under: Campaign Management | Tags: , , ,

There’s no “one-size-fits-all” policy for companies looking to influence their employees’ social-media interactions, media consultant Joshua-Michele Ross writes, but following a few simple guidelines can help companies come up with a policy that meets their needs. Management should set a positive example online, he writes, while creating policies that focus on employees’ job performance — not just their productivity. Companies need to trust workers, he writes, while still asking them to confirm facts and cite sources when posting online. Read more


19 Daily Social Media Chores

Once you’ve made a commitment to social media, there are a host of daily chores required to maintain a steady presence. Chris Brogan offers 19 daily tasks that extend across various platforms. On Twitter, they include following 10 new people and re-tweeting 7 posts. Next, check birthdays on Facebook and reply to wall comments. Provide a recommendation on LinkedIn and reply to comments on your blog. Read more

Chris Brogan