Pittsburgh Non-Profits

What is Social Media?
September 28, 2009, 2:11 am
Filed under: Campaign Management, Resource | Tags: , ,

Common Craft provides great plain English videos on a variety of internet topics. Here’s one focusing on Social Media. It’s a great resource for non-profits, or any professional needing a high-level overview of such topics.

To check out all of these great videos, visit Common Craft on YouTube.


Connecting with Donors for a Vital Purpose
September 21, 2009, 2:35 am
Filed under: Campaign Management, Non-Profit | Tags: , , ,

The Puget Sound Blood Center has held its second blood drive that relies solely on social media for attracting donors. “Social media is not about people being cooped up inside,” said Sean DeButts, the center’s social-media coordinator. “It facilitates real-life action, and that includes blood donation.” Read more

5 Facebook Uses for Businesses
September 21, 2009, 2:26 am
Filed under: Facebook | Tags: , , ,

Facebook offers a bevy of tools for business users, including fan pages. Fan pages provide many of the benefits of a hosted Web site, writes John Jantsch, along with interactive features such as applications, events and sign-up pages. The site also offers custom URLs, ad targeting tools and the ability to highlight special content, Jantsch writes. Read more
Duct Tape Marketing

Lupus Foundation Multiplies Donations Via Facebook
September 21, 2009, 2:05 am
Filed under: Facebook, Non-Profit | Tags: , , , , ,

The Lupus Foundation of America’s outreach on Facebook helped increase its donations 790%. Wick Davis, director of online services for the organization, created an official Facebook group to serve as an information hub for supporters. He also used Facebook’s Causes service to mobilize followers, while attracting membership and donations. Up next for the organization: figuring out how to get the most out of Twitter. Read more
SmartBrief/SmartBlog on Social Media

Twitter Tips for Marketers
September 21, 2009, 1:46 am
Filed under: Twitter | Tags: , , ,

Top marketers share tips on how to get the most out of Twitter while still staying on the good side of its users. Among their recommendations are listening to customers before tweeting, not piggybacking on trending topics that don’t relate to your brand and showing off your brand’s “personality” through your posts. Read more
Financial Times

It’s the Quality of Your Followers that Matters
September 21, 2009, 1:27 am
Filed under: Campaign Management | Tags: , , ,

Having a huge following shouldn’t be the only goal of using social media. The important thing is to get followers who engage with you. Read more