Pittsburgh Non-Profits


Design Your Social Media Presence Before you Leap
September 21, 2009, 1:50 am
Filed under: Campaign Management | Tags: , , , , ,

Look at social media as a design problem before planning your strategy, David Armano writes. “Communication is one thing and the intentional act of designing a product or system is yet another.” Too few companies put thought into their approach, he notes, making it hard to replicate or scale the tactics that work. “Sustainable solutions only happen by design,” he advises. Read more
HarvardBusiness.org

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