Pittsburgh Non-Profits

Social Media Revolution Video
October 6, 2009, 12:20 pm
Filed under: Campaign Management, Facebook, Twitter | Tags: , , , ,

Below is the opening video showed during the opening of our presentation. Some general facts about social media…


A New Metric for Social Media Success
September 21, 2009, 1:35 am
Filed under: Measurement | Tags: , , , , , ,

Razorfish has released a report on social-influence marketing that debunks three social-media myths: that companies have figured it out; that TV ads are dead; and that you can’t measure success on the social Web. The report offers the SIM Score, a scale that measures the effectiveness of online campaigns. Among its findings from six months of surveys and data collection is that 60% of consumers don’t seek out opinions of brands through social networks. Read more
Going Social Now